{ Tuesday Tips & Trends } Setting the Tone

Have you ever gotten an invitation to an event and thought, "Wow, this looks like it's going to be an awesome event, I can't wait to go!!"? And then on the other hand, have you ever gotten one and thought, "Ugh, another one of THESE again, do we haaaave to go?". That's exactly what an invitation does for events, it sets the tone. While there are tons of different styles and options to choose from, keep in mind that the invitations will ultimately introduce your event to all of your guests and be the their first impression of the overall vibe. I know, I know, right now you may be thinking that I'm posting this because I happen to be in the invitation business and that I'm trying to up-sell you into some fancy schmancy invitation...completely not the case.  In fact, a simpler, less expensive invitation can still exude plenty of different styles and themes, including that of a large elegant affair - the point is to make it match what you want your event to be like! If simple elegance is your style, then keep it simple and elegant. There's no need to spend money on an extra element if it doesn't accurately represent your event style. Take this invitation for example that I designed for Ashley and Mark, who wanted to convey that their DC wedding day was going to be elegant, but didn't want it to be too over-the-top. It doesn't have any out-of-the-ordinary embellishments like layers, crystals, ribbons, etc., but you still get the idea that the event will be formal. photo-24

However, if over-the-top and jaw-dropping is more your style, then by all means add some embellishments or something unexpected to the invitation! Take this invitation for example, it was for a very large black-tie wedding taking place at a country club with an extravagantly large ball room. It arrived nestled in a custom box sitting gently on some satin and adorned with ribbon wrapped around it like a mini-present, creating a feeling of excitement and wonder about what the wedding would be like. I think it's safe to say that if you received something like this in the mail, then you would definitely know that this is a very formal event where you're most likely going to have filet and Moet all night long, and that it isn't quite the right event to wear your Hawaiian shirt to!

Boxed Set

Now all of that being said, do you know how many times I've heard the phrase, "I don't want to spend too much on these because people are just going to throw them in the trash anyway!"? Way more than I'd like to have heard it, that's for sure. { Sidenote - never say that to your stationer! } While I'd like to think that everyone who receives one of our beautiful creations keeps them forever, I'm well aware that they probably don't. But, that doesn't mean that it's OK to not put any thought, effort, or money into the one thing that will set the tone for your special day, the one thing that is also probably the most important keepsake from your event. If you don't care about your event paper, then neither will your guests, and they will ultimately end up in that dreaded trashcan that I spoke of earlier {cringe}.

Bottom line? Invitations, whether expensive or not, set the all-important tone for your event, so make it count! And match!